Madison Startup Showcase: What’s Hot on the Terrace?

Matt Younkle, Troy Vosseller, Maggie Brickerman, Chris Canty, Peter Qian


June 2, 2016

Did you know that Madison is
  • opening a 3-story hub for entrepreneurship activities?

  • home to one of the top-ranked accelerators in the US?

  • hosts 8-day tech and entrepreneurship festival draws in thousands of visitors every summer?

We’ll get the scoop from some of Madison’s entrepreneurial movers and shakers, including three startups who are fighting the good fight on our home turf.


  • Madison success story Matt Younkle shares the lay of the land and game plan for 2017

  • Troy Vosseller and Maggie Brickerman share their learnings from gener8tor and gBETA, the startup accelerators that have mentored and funded 56 companies out of Madison.

  • Christopher Canty shares Cheddah, the Madison-based startup that gives gives brands and market researchers a mobile channel for getting real-time, quantitative data on Millennials

  • UW Professor Peter Qian speaks on founding Smart UQ, an analytics and uncertainty quantification company that was spurred from his research.
Refreshments sponsored by Neider & Boucher, proud counsel to companies from State Street to SOMA.

Speaker bios & photos

1st speaker: Matt Younkle,

Matt Younkle is a successful serial entrepreneur, most famous for inventing the TurboTap, a device that pours draft beer faster and with less waste that is used in pubs and stadiums worldwide. Prior to TurboTap, he developed technology to grow the first food in space, and he helped pioneer streaming audio and video on the web. Presently, he is charting the path for the future of music collecting as the co-founder of Murfie, the best place to collect, buy, sell and trade music online. Younkle is a graduate of UW-Madison and recipient of the University’s Entrepreneurial Achievement Award. He and his projects have been featured in USA Today, Popular Science, The Wall Street Journal, TIME Magazine, CNN, CNBC, FOX News, Chicago Sun Times and the Tonight Show with Jay Leno.

2nd speakers: Troy Vosseller ( and Maggie Brickerman (

  • Troy Vosseller is a cofounder of gener8tor, a nationally ranked startup accelerator that invests in two batches of 5 high-growth startups every year. Troy came to gener8tor from the University of Wisconsin Law School’s Law & Entrepreneurship Clinic, a program providing free legal services to startup businesses and entrepreneurs, where he worked as an Assistant Clinical Professor/Supervising Attorney. As an undergraduate at the University of Wisconsin-Madison, Troy founded the most cliché student startup imaginable–a t-shirt company. It was a success, and today Sconnie Nation continues to market a line of apparel that focuses on celebrating the Wisconsin lifestyle. Before discovering his love of startups, Troy held brief stints at Qualcomm and Intuit. He holds a BA, MBA and JD from the University of Wisconsin-Madison.

  • Maggie Brickerman leads gener8tor’s gBETA program, a six-week pre-seed accelerator for companies with a connection to a Wisconsin college or university. Each program is capped at five teams, and requires no fees and no equity. Maggie came to gener8tor after ten years of working for Wisconsin political organizations and campaigns, where she gained extensive experience starting things from scratch, building high-functioning teams and managing big budgets. A Wisconsin native, Maggie graduated Phi Beta Kappa from the University of Wisconsin-Madison in 2008.

3rd speaker: Christopher Canty ( - Cheddah

  • Chris Canty is the co-founder of Cheddah, a mobile channel for brands and market researchers to gain real-time, quantitative data on Millennials. Chris is a Government Account Manager at Grainger Industrial Supply, where he provides strategic solutions to institutional customers in Southern Wisconsin. He completed his undergraduate studies at the University of Wisconsin­-Madison where he majored in marketing and human resources management, after which he notably played semi­-pro football for the Madison Mustangs. Along with a passion for the business world, Chris is also actively involved in several community organizations and youth mentoring projects in the Madison area.

4th speaker: Paul Qian ( - SmartUQ,

  • Peter Qian is not only a UW professor, but also the founder and Chief Scientist of SmartUQ, a Madison-based analytics and uncertainty quantification company. Peter is a professor in the Department of Statistics and the Department of Industrial and Systems Engineering at the University of Wisconsin-Madison, where his research has been primarily focused on uncertainty quantification, design of experiments, and big data analytics. He has served on the editorial boards of Annals of Statistics and SIAM/ASA Journal of Uncertainty Quantification. He has also received a National Science Foundation Career Award and an IBM Faculty Award.

Host: Mark Reinstra

Wilson Sonsini Goodrich & Rosati (SOMA)
139 Townsend St, #150, San Francisco, CA 94404

Wilson Sonsini Goodrich & Rosati (SOMA)