EatStreet – how one Badger found tech success outside of Silicon Valley

Matt Howard, Erik Iverson


August 1, 2017

Let’s face it, building a tech company outside of the Valley is no easy task. But Badger Matt Howard has done just that.
Howard, co-founder and CEO of Madison-based EatStreet has led his company from dorm-room startup to a national competitor in the online food ordering and delivery sector in only seven years. Today, EatStreet serves diners in more than 250 U.S. cities, connecting them to 15,000-plus restaurants.
During his presentation and Q&A with Erik, Howard will share how he and his co-founders succeeded where others have struggled: Outside of Silicon Valley. From raising $40 million in venture capital to attracting top talent, Howard will discuss what he’s learned, why he kept EatStreet in Madison and why investors need to look beyond the Valley for opportunity.
Matt Howard - Founder, CEO - EatStreet
Matt Howard is the CEO and co-founder of EatStreet, a online ordering platform that connects restaurants with diners. His primary responsibilities include driving the strategic vision of the company, spearheading business development initiatives, and overseeing all expansion efforts. He leads an ever-growing staff of over 150 employees out of EatStreet’s headquarters in Madison, WI. Howard received his undergraduate degree in Economics and Political Science from the University of Wisconsin (Class of 2011).
Matt is active in the Wisconsin startup community and enjoys helping gener8tor as a mentor and advisor to its companies. Outside of EatStreet and the startup community, Howard enjoys traveling, snowboarding, and spending time with friends and family.
Erik Iverson - Managing Director - WARF
Erik Provides vision and overall leadership for WARF; ensures that the strategic directives of WARF’s board are implemented; oversees the efficient performance of technology transfer operations and the investment portfolio; effectively communicates WARF’s mission internally by aligning and energizing employees around the mission and externally by engaging and influencing stakeholders; works collaboratively with the UW–Madison chancellor, administration and faculty leadership.

Erik has B.A. Business Management and Political Science (Gustavus Adolphus College, Minnesota); LL.M. Taxation (New York University School of Law); J.D. (University of North Dakota School of Law); more than 20 years of executive experience leading organizations committed to entrepreneurial efforts that positively impact people worldwide, including the Infectious Disease Research Institute (IDRI) based in Seattle, Washington, and the Bill & Melinda Gates Foundation’s Global Health Program.

Parking for the event is available underneath the building, entrance is at 25 Folsom St, cost is $10. Link with details:

Host: James Tamplin, Ramu Sunkara

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